How We Scaled a D2C Helmet Brand’s Revenue by 47% in 30 Days (with 32x ROAS on Meta!)

In the ever-evolving world of D2C marketing, performance is everything. At Emveto, we recently had the opportunity to work with a helmet brand that was doing fairly well — but they wanted more. More scale, more efficiency, and more consistent revenue growth.

Here’s a breakdown of how we helped them grow revenue by 47% in just one month, while maintaining a ROAS of 32 on Meta and 17 on Google 👇

🎯 1. Funnel-Wise Ad Strategy that Converts

Most brands treat all traffic the same. We didn’t.

We built separate campaigns for Top of Funnel (TOF) with distinct goals — one set for awareness, another specifically optimized for direct sales. This ensured we didn’t burn budgets too early or leave cold audiences confused.

But the real magic happened in the Middle of Funnel (MOF) and Bottom of Funnel (BOF):

• Ran testimonial-based ads to build credibility.
• Timed our offers to nurture and convert previously engaged users.
• Built a remarketing journey that felt native, not spammy.

📊 2. Landing Page Optimization Backed by Analytics

Instead of guessing, we dug into landing page heatmaps and analytics to understand exactly where users were dropping off.

Result?

• Added content where users showed hesitation.
• Improved page flow and call-to-actions.
• Made the buying journey more seamless — especially on mobile.

🎨 3. Product & Color Strategy That Followed Demand

We analyzed which helmet colors and variants were getting the most attention and conversions. Then:

• Increased budgets and creative focus on those winners.
• Paused or limited spend on underperformers.
• Aligned ads, landing pages, and messaging with what the market actually wanted.

🛍️ 4. Strategic Sales Campaigns that Created Urgency

We didn’t wait for sale seasons. We created our own urgency through:

• Limited-time flash sales
• Bundle offers
• Weekend-only discounts

All supported by clear creatives and tight messaging that converted impulse into action.

📺 5. Leveraging YouTube for TOF Awareness (Most Brands Ignore This!)

One of our biggest differentiators?

We tapped into YouTube TOF marketing — a channel many D2C brands neglect.

Why it worked:

• Built trust early in the funnel.
• Created brand recall for high-intent buyers later searching on Google.
• Made our retargeting stack 10x more effective.

💡 Final Thoughts

This growth didn’t come from a single silver bullet. It came from a holistic performance strategy that respected the funnel, obsessed over user behavior, and treated creatives and offers like growth levers.

If you’re a D2C brand looking to scale profitably — let’s talk.