🏡 How We Scaled a Home Decor Brand by 1600% While Fixing High CAC and Low ROAS

It’s easy to get caught in the loop of audience testing, creative testing, budget testing — and still not scale.

That’s exactly where a handcrafted home decor brand was stuck when they reached out to us at Emveto.

They sold beautiful handmade lamps, artifacts, planters, and wall frames — with over 500+ SKUs and an AOV of ₹3,000. But the CAC was through the roof, and the ROAS was falling flat.

In just 3 months, we helped them grow by 1600% while consistently maintaining a ROAS of 4+ on Meta.

Here’s how we did it 👇

🔍 1. Simplified Targeting to Lower CAC

When we audited their ad account, one thing was clear: way too much audience testing.

• Dozens of micro-segments
• Layered targeting stacked on top of each other
• Result? High CAC and unstable performance

We stripped it all down to 2–3 broad audiences, gave Meta’s algorithm space to work — and CAC dropped dramatically.

🛒 2. Lean Creative Strategy (Let Catalog Ads Do the Work)

They were running a flood of creatives — without any hypothesis or structure.

Instead of adding to the chaos, we:

• Focused on catalog ads first
• Let Meta automatically match users with relevant SKUs
• Used clean, simple product visuals with no distractions

This gave us a stable foundation for scale.

🛍️ 3. Product Page Optimization That Actually Converts

We noticed massive drop-offs at the product page level.

So, we worked with the client to:

• Add A+ content — better descriptions, lifestyle imagery
• Showcase social proof through reviews
• Introduce urgency widgets like “Selling Fast” and “Only 2 Left”

This improved conversion rates almost instantly.

🧩 4. Cart Page Upsell + Smart Discount Tiers

To boost AOV, we installed Shopify cart widgets that:

• Suggested complementary products
• Highlighted savings when users increased their order value

The real unlock?

An always-on discount structure:

• 🟢 10% OFF on orders above ₹2,000
• 🟡 15% OFF on orders above ₹3,000
• 🔴 25% OFF on orders above ₹5,000

This encouraged higher cart values without needing flash sales.

🎯 The Bigger Lesson: Fix the Funnel, Not Just the Campaigns

Everyone wants better campaign performance — but not every problem is a campaign problem.

We didn’t scale this brand by chasing CTRs or obsessing over lookalikes. We scaled it by:

✅ Understanding where users were dropping off
✅ Fixing leaks in the funnel
✅ Keeping the ad strategy clean and simple

📈 Results

• ✅ 1600% Revenue Growth
• ✅ ROAS of 4+ on Meta
• ✅ Lower CAC + Higher AOV = Profitable Scale

💡 Final Thought

Sometimes the smartest marketing move isn’t more testing — it’s less testing with more intention.

If you’re stuck with high CAC, low ROAS, or a leaky funnel — let’s fix the foundation first.