👕 How We Scaled a Fashion Brand to Consistent ROAS of 8+ on Meta — Selling Lounge & Travel Wear

The fashion space is crowded. Everyone’s fighting for the same attention, same audience, same revenue.

But when done right — even saturated categories can scale profitably.

At Emveto, we recently partnered with a D2C fashion brand selling loungewear and travelwear for both men and women. Over the last few months, we’ve consistently maintained a ROAS of 8+ on Meta — while driving scalable, profitable growth.

Here’s exactly how we did it 👇

🕵️‍♂️ 1. Competitor Analysis (and Stealing Like an Artist)

Before launching a single ad, we went deep into competitor research:

• Analyzed content hooks, offers, and landing pages
• Identified top-performing ad formats
• Reverse-engineered what was working — and simply did it better

You don’t always need to reinvent the wheel. Sometimes, you just need to drive it better.

🎥 2. Content Strategy: UGC and Influencer First

In the fashion category, content is king.

We leaned heavily into:

• UGC-style content that looked native, not polished
• Influencer reels that felt aspirational yet relatable
• Everyday styling videos showcasing versatility

The result? Higher thumb-stopping rates. Better engagement. Lower CAC.

🛍️ 3. Sales Campaigns with Irresistible Offers

Every month, we ran limited-time sales with compelling offers — not just basic discounts.

• Collection-specific offers (e.g., “Travel Sets at 25% Off”)
• Time-bound urgency
• Smooth landing-page journeys

These campaigns created predictable revenue spikes every time.

🛒 4. Personalized Offers for Abandoned Checkouts

We noticed a high abandoned cart rate — so we acted fast.

• Dynamic, time-limited offers for users who dropped off at checkout
• Personalized messaging & reminder ads
• Meta retargeting + email follow-ups

This salvaged high-intent users and significantly increased conversions.

📊 5. Landing Page Optimization via Data

We used analytics tools to:

• Compare high-performing vs. low-performing pages
• Analyze scroll depth, CTA visibility, and load speed
• Apply proven winning patterns across the website

This resulted in a noticeable rise in on-site conversion rate.

🚀 The Outcome

✅ Consistent ROAS of 8+ on Meta
✅ Increased revenue with reduced drop-offs
✅ Brand growth without compromising profitability

💡 Final Thought

In fashion, growth comes from mastering the basics at scale:

• Follow what works
• Make content human
• Solve conversion leaks
• Stay consistent

That’s how you grow a brand in 2025. If you’re in fashion and ready to scale — you know where to find us.