🎁 How We Scaled a Personalized Gifting Brand’s Revenue by 80% in 90 Days (While Maintaining Profitable ROAS)
At Emveto, we love taking high-SKU D2C brands and giving them a growth engine that actually works.
One of our recent wins?
A personalized gifting brand selling custom wall frames, with an AOV of just ₹600 — which means every rupee spent had to bring results.
In just 3 months, we helped them scale revenue by 80%, all while keeping ROAS profitable and growth consistent.

Here’s the exact playbook we used 👇
🗂️ 1. Structured Campaigns by Product Categories
They had 1,000+ SKUs. So instead of throwing everything into one campaign, we:
- Grouped products by categories (e.g., birthday gifts, couple frames, etc.)
- Ran catalog ads tailored to each segment
- Observed performance per category
This helped us keep control and find clarity in the chaos.
💰 2. Focused Budgeting on Best-Selling Categories
Rather than spreading thin across all SKUs, we doubled down on what was already selling.
- Identified top-converting categories
- Pushed budgets toward them
- Paused underperformers
This strategy gave us lower CACs and better ROAS — fast.
🌍 3. Smart Targeting with Broad Audiences
We didn’t overthink audiences.
Instead, we ran with broad signals on Meta, letting the algorithm optimize based on performance.
It gave us:
- Cheaper CPMs
- Wider buyer discovery
- Consistent results without constant tweaks
🛍️ 4. Google Shopping: Optimized to Win
Most brands ignore this. We didn’t.
We focused on:
- Improving product titles to match real search intent
- Cleaning up Google Merchant Center data
- Prioritizing shopping placements
This brought in high-intent traffic and steady conversion volume.
🔼 5. Upselling Strategy to Increase AOV
We implemented upselling mechanisms on the website — such as:
- “Complete the gift set” bundles
- Frequently bought together suggestions
This led to a measurable lift in average order value without raising ad spend.
📆 6. Monthly Topical Sales to Drive Consistency
To maintain momentum, we ran sales campaigns around monthly themes — Valentine’s Day, birthdays, anniversaries, etc.
This added fresh urgency and kept engagement high throughout the quarter.
⚙️ 7. Scaling with Meta Rule Automation
We leveraged Meta’s automated rules to scale the ad account while maintaining profitability:
- Scaled ad sets only when ROAS > 3
- Cut budget waste automatically
- Kept performance consistent without daily micromanagement
💡 Final Takeaway
You don’t need viral content or big budgets to scale a D2C brand.
You need:
✅ Structure
✅ Focus
✅ Smart platform use
✅ A performance mindset
If you’re sitting on a big product catalog and want to scale with profitability — we should talk.