🌿 How We Scaled a Sustainable Fashion Brand by 44% with a Consistent 6+ ROAS — Selling Sarees & Kurtas at ₹10K+

Premium products. Premium pricing. Premium positioning.

That’s the reality when you’re building a sustainable fashion brand with thoughtfully crafted sarees, kurtas, and shirts priced between ₹10,000–₹15,000.

At Emveto, we partnered with a brand that wasn’t looking for hacks or quick wins — they wanted long-term scale without diluting brand value.

Over the last 3 months, we helped them grow revenue by 44% while maintaining a ROAS of 6+ consistently.

Here’s how we approached it 👇

🧭 1. Story-Led Positioning from Day 1

In premium fashion, why you exist matters just as much as what you sell.

We went all-in on brand storytelling — focused on:

• What makes the fabric, process, and ethos different
• Telling the sustainability journey
• Building brand trust through long-form content and reels

We ran a TOF-heavy funnel that focused on awareness first — and sales followed.

🎥 2. Conversion-Focused Video Ads That Showed the Product Right

No fluff. No over-design.

We used clean, crisp product videos showing:

• Sarees in motion
• Details of fabric and texture
• Real use cases and styling shots

This made it easier for buyers to imagine themselves in the product — and buy it.

🎯 3. Precise Targeting for Premium Buyers

We didn’t go broad.

Luxury isn’t mass-market — and our targeting reflected that:

• Layered interests and behaviors around fashion, sustainability, and culture
• Focused on Tier-1 urban audiences
• Avoided dilution by excluding bargain shoppers

This protected ROAS and attracted the right kind of customer.

🤳 4. UGC + Influencer Carousel Ads That Felt Native

We doubled down on UGC and creator-led content — not to go viral, but to stay authentic.

Carousels featuring:

• Real customers styling their sarees or shirts
• Influencers explaining why they chose slow fashion
• Behind-the-scenes shots of the creation process

This delivered social proof + relatability that premium shoppers still need.

🌍 5. Global Reach: Enquiry + Conversion Ads for NRI Markets

A big unlock?

We expanded to international markets — including the US, Canada, and Australia.

• Ran video enquiry ads for interest generation and qualification
• Followed with catalog + carousel conversion ads

NRI audiences connected with the emotion of handmade Indian fashion — and conversions followed.

📈 The Outcome

✅ 44% revenue growth
✅ 6+ ROAS across channels
✅ Scalable growth structure for premium D2C

🧠 Final Thought

Sustainable luxury can scale — when it’s marketed with:

• Storytelling, not just selling
• Focused targeting, not spray-and-pray
• Real content, not overproduction

If you’re building a brand that deserves more than discount offers and viral trends — we’d love to help.