🌿 Case Study: How We Drove 5X ROAS for a Leading Goa-Based Wellness Retreat Center Expanding into Europe

Client Overview

Our client, a premium wellness center based in Goa, India, wanted to expand into the European market — starting with Spain. Known for its holistic healing programs and immersive retreat experiences, the brand had strong recognition in India but limited presence internationally.

They partnered with us to build awareness, generate qualified leads, and drive bookings for their newly launched Spanish retreat center.

Objective

To generate high-quality leads and drive conversions for the Spain location — while maintaining strong profitability and scalability.

Challenges

• New market entry with limited brand awareness in Europe
• High Average Order Value (AOV) of €2,500 per customer requiring precise targeting
• Need to build trust and emotional resonance among a new audience
• Multi-step customer journey involving discovery, consideration, and consultation before conversion

Our Strategy

1. Persona-Driven Advertising

We began by defining clear audience personas — ranging from wellness seekers and burned-out professionals to spiritually inclined travelers and executives seeking detox experiences.

For each persona, we developed messaging and creatives that spoke directly to their motivations. Example messaging:

• “Escape the chaos. Reconnect with yourself.”
• “From burnout to balance — experience holistic healing in Spain.”

2. Founder-Led Storytelling

We leveraged the founder’s authenticity and on-camera presence to establish trust. Filming against stunning natural Spanish landscapes, the founder spoke about the brand’s healing philosophy.

This “Founder’s Effect” improved engagement and conversion significantly by creating emotional connection early in the funnel.

3. Visual Storytelling & Editing Excellence

We carefully crafted visuals combining serene nature, healing sessions, and heartfelt testimonials — helping potential guests feel the transformation before experiencing it.

4. Persona-Specific Landing Pages

Each persona was directed to a dedicated landing page tailored to their motivations, testimonials, inclusions, and price expectations.

This significantly improved ad relevance and landing page conversion rates.

5. Funnel Experimentation & Optimization

We tested three funnel variations across 3 months:

• Funnel A: Ads → Landing Page → Consultation Call
• Funnel B: Ads → Landing Page → Opt-in → Email Nurture → Consultation Call
• Funnel C: Ads → Direct to Consultation Scheduling

After A/B testing, Funnel C consistently delivered the best performance — reducing drop-offs and maximizing conversion efficiency.

Results (After 3 Months)

• Ad Spend: €10,000
• Revenue Generated: €50,000+
• ROAS: 5X
• Total Leads: 200+
• Sales Conversions: 20 (AOV ~ €2,500 each)
• Conversion Rate: ~10%

The campaign created strong revenue impact while building a warm audience base for ongoing nurturing and retargeting.

Key Learnings

• Shorter funnels often work best for high-intent audiences.
• Founder-led storytelling builds credibility in new markets.
• Persona-specific landing pages increase relevance and conversion.
• Emotional, nature-driven visual storytelling is critical in wellness marketing.

Conclusion

This campaign reaffirmed a core principle — clarity and authenticity win markets.

By aligning messaging, visuals, and journey flows with audience intent, we helped a top Indian wellness brand successfully enter Europe — achieving 5X ROAS in just three months.